MicroStratey Rebrands as a strategy, which leans further in his Bitcoin obligation

MicroStrategy (MSTR) announced A fantastic Rebrand Wednesday That underlined his dedication to his cryptocurrency strategy.

The company said it will now do business under the name strategy and turned its logo into a Bitcoin symbol. In his announcement, Strategy said that “the world’s first and largest Bitcoin Treasury Company is.”

Shares of the company fell by around 2% on Wednesday and had not changed much after the announcement of the afternoon. So far, the share of 17% against Bitcoin’s is more modest profit of 1%.

The company said in a legal submission on Monday that over the years it has more than 470,000 bitcoins for an estimated $ 30 billion. It started to buy Bitcoin in 2020.

The company recently Sold preferred shares with a discount to finance his Bitcoin investments and said it Plans to collect $ 42 billion In the next three years as part of the strategy.

Once a small software company, it is now the world’s largest Bitcoin holding and the editions for the cryptocurrency have seen the shares in the past five years better than Bitcoin.

Strategy shares increased after the election of crypto-friendly US President Donald Trump as part of the so-called Trump trade, but more recent Bitcoin purchases have received a cooler reception because uncertainty about Trump’s economic policy is under pressure .

For example, new rates about China, Canada and Mexico announced on Monday, for example, for example sent crypto shares that tumble Together with the wider market.

The company will report on Wednesday after the bell of the fourth quarter.

Analysts followed by Bloomberg expect the company to report the profit per share of $ 0.02 and a turnover of $ 124 million. Eleven of the analysts followed by Yahoo Finance keep a buy -rating in the stock. Shares of MicroStrategy fell sharply after the third quarter win results in October, who missed the predictions of analysts, just when the company revealed its $ 42 billion capital plan.

Laura Bratton is a reporter for Yahoo Finance. Follow her on bluesky @laurabratton.bsky.social. E -mail her on laura.bratton@yahooinc.com.

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