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January 3, 2025, marked the 16th birthday of Bitcoin (BTC), the first crypto currency in the world. Since then, he has crossed the long way – inspiring the entire industry of rival curly currencies, exchange, digital wallets and trade applications, all of which have contributed blockbuster Year for the 2024 crypto sector.
The interest from the retail and institutional sectors were the main drivers of this growth, but the appearance of new forms of cryptocurrency currency, such as memecoin and fraud of “rug for the rug”, where developers pull the plug to the crypto project, leaving investors tall and dry, especially discouraged retail investors from their interest in the crypto investment.
Starting Hawk Memecoin in early December 2024, associated with the viral figure of the social media Hailey Welch, is just one example of how bad things can go wrong. After rising to a market capitalization of $ 490 million initially, Hawk Memecoin’s value fell by about 90% within a few hours from the date of starting on December 4th. A group of investors since then endured a a lawsuit Against memecoin creator, accusing them, among other things, dealing with wrong market practices. The subsequent mainstream media coverage of the problem has only added to the growing sense of discomfort and skepticism, distracting investors from entry into the market.
The cost of inexperience
At the center of the problem lies a pronounced lack of experience of the founder of the cryptocurrency in the web3 space. Although many founders have the degree of technical expertise in the development of blockchain, they lack business sharpness and commercial wits needed to launch a successful crypto product and acquire an adoption of an enterprise in the real world – any of the appropriate sessions of customer detection to understand pain points and use cases of use, negotiation About contracts, construction of brand identity, marketing, promotion in support.
These additional skills are the basic part of the construction and maintenance of a successful business venture. Their absence resulted in the expansion of memekoin that are able to collect huge sums of money, occasionally raised high celebrities, but are ultimately unable to fulfill their promises. Not focusing on the establishment of a strong business foundation, too many of these projects are often doomed to failure.
From innovation to incubation
To solve the problem, we have to look outside the industry and transfer the focus from innovation to incubation and adoption. In particular, non-crypto original incubation hubs employ experienced professionals from a series of industry, from software as services (SAAS) to business development, marketing and branding.
Collectively, this knowledge would be used to evaluate, review and veterinary projects of cryptocurrencies for their financial sustainability. This key external perspective, where individuals from the wide spectrum of background assess proposals without Hype, who often dressed a new product in a cryptic space will help stop all the false promises of the founder who just want to make a noise at the expense of the investor. Instead, these hubs could determine which crypto products have the original potential, restoring confidence and security to a sector that is stunned by a combination of inexperience and incompetence.
The strategy is everything
The core of things is that any successful business venture depends on the merger not only of ideas and innovations, but also the strategy and execution. This means creating a strategic plan of the road positioning, growth projections and approaches for long -term creation of values with risk management, especially when it comes to mitigating possible events “pulls” related to the launch of a crypto currency.
The integration of non-crypto of native expertise through incubation HUBS is a powerful way of nurturing a more stable and reliable crypto ecosystem, marrying the innovative spirit of the crypto ecosystem with strongly tried and tested business principles. Only then can the industry cross from the time of hype-driven fades towards products that provide tangible usefulness in the real world and fulfill the promise inherent in decentralized technologies.
