Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Coinbase has announced the acquisition of Spindl, Onchain ads and platforms for attribution, as part of his wider strategy to start acceptance of Onchain applications.
IN agreement They will see Spindl integrated into the base, Coinbase Blockchain Layer 2, with the aim of improving discovery and distribution for Onchain developers.
Spindl, founded in 2022 by Antonio Garcia-Martinez, a former member of the Tim Facebook ADS, has specialized in the renovation of Ad technological infrastructure for Economics onchain.
Garcia-Martinez played a key role in the development of Facebook’s target and exchanges on Facebook. His work with Spindl has focused on resolving the challenges associated with the purchase of users and engagement for decentralized applications.
“As we said before, here is a natural flywheel: we support the programmers that build onchain applications, and the applications attract users onchain and more users encourage more developers to build onchain,” Coinbase said in her announcement. “The faster we spin this flywheel, the easier there will be more and more people.”
After the acquisition, Spindl will continue to support their existing customers, at the same time aligning their business with Base infrastructure. Coinbase emphasized his dedication to maintaining open standards to advertisers and publishers to encourage FER and a scalable ecosystem.
With this move, Coinbase aims to strengthen its role in the Economics of Onchain by increasing visibility and buying users for decentralized applications.
